The Logo is the identity of a company. It logo plays a huge role in a company’s growth and promotion. With a simple logo people can easily remember the product of a company, For example, When you see the BMW logo, you think of a slick car. When you see the Google logo, you think of searching for answers online, the “Golden Arch” on the McDonald’s logo make you think about juicy cheeseburgers and sweet McFlurry. Although, brand logos that have changed over time, and also Brand logos show the great impact on your business.
Research shows the average person on an average day is exposed to over 5000 brand logos and messages. So in this article let’s find out the 25+brand logos of top companies.
25+brand logos of top companies
Here are the brand logos of famous companies
The Disney logo is the actual signature of legendary founder Walt Disney. It’s appeared in the opening credits and on Disney memorabilia for literally decades.
Before transforming it’s the first logo There official logo released in the year 1898, The emblem only went through its first transformation in 1962, shedding the word “cola.”
Now the logo only featured the word “Pepsi” on a round icon painted red, white, and blue. By the way, the round emblem stands for a Pepsi bottle cap.
Between 1971 and 2005, the design was continuing its way to simplicity, becoming more plain and minimalist with each rebranding. Looking at the Pepsi symbol now, you can say that it has been honed to perfection!
Every day millions of people open up their browser and see this logo. As the centerpiece of a website that gets more than 100 billion visits a month, Google is known for being a fun company, and their multicolor logo reflects it.
The IBM logo was first introduced in 1924 when the Computing-Tabulating-Recording Company was renamed as International Business Machines. the new brand logos are changed a while after few years.
The renaming of CTR to IBM was the company’s attempt to modernize; following this, the IBM logo introduced in 1924 was an updated version of the 1911 CTR logo used by the company.
The intricate, entwined design of CTR was replaced by the bold lettering of “International Business Machines,” configured to mimic a globe, emphasizing the “International” in IBM.
In 1947, with the modernization of the company’s technology, the globe logo was replaced with a simplistic “IBM,” which remains the symbol of the company.
The Last Updated In 1972, Rand returned to update the image of the company from solidity and stability to “speed and dynamism” (that was supposed to be implied by the striped logo).
Known to every cinema lover, the shield symbol has been sticking to the Warner Bros. logo through thick and thin. Dating back to 1923, the very first emblem featured the abbreviation “WB” in the form of a shield.
The upper part of the logo employed a photograph of the film studio. In 1929, the company management decided to replace the photo with the words “Warner Bros. Pictures Inc.” Following the minimalist trend, in 1936-37, Warner Bros. removed all text from its design.
In 1937, the shield image was given a three-dimensional look. In 1948, following the first color films, the company transformed its monochromatic logo into a colored one.
Microsoft logo came out in 1975 and was used till 1979. In 1980, the aspiring computer company opted for a more simple and stylish emblem, with the words “Microsoft” written in one line. In 1982, the public saw a transformed Microsoft logo with an extravagant, eye-catching letter “O.”
The brand advocates loved the new design so much that its cancellation in 1987 caused a major backlash.
The automotive legend BMW (Bayerische Motoren Werke GmbH) was a result of the 1916 merger of two aircraft engine manufacturers, Rapp Motorenwerke and Flugmaschinenfabrik owned by Gustav Otto.
The prototype for the iconic BMW symbol was around emblem used by the Rapp-Motorenwerke brand. It displayed a horse and the white and blue Bavarian flag. The BMW logo featured two white and two blue quadrants inside a black circle.
Rolex’s iconic logo consisting of a pointed crown above the company name is meant to symbolize prestige, perfectionism, and victory. It has not changed much since its introduction in 1908. The logo is a visualization of the company’s slogan “ A Crown for Every Achievement.”
The first logo for Intel was created by founders Robert Noyce and Gordon Moore in 1968. The Intel logo shifted from the company name with a dropped “e” to the current logo comprised of a swoosh surrounding the company’s name with a “Leap Ahead” slogan.
Some say it was inspired by the apple from the biblical story of Adam and Eve, others say it is a homage to Isaac Newton. Rob Janoff the designer tells a much simpler story.
The bite was added for “scale” and so the Apple didn’t look like a cherry. Either way, it’s an iconic brand logo that is instantly recognizable!
Colgate’s red and white colors signify dynamism (red) and sincerity (white). The logo is relevant to the wide acceptance of Colgate’s products based on their quality.
From the introduction of their first logo, Walmart has not strayed beyond a simple and appealing logotype. The 1962 logo was “Walmart” written with stretched out, angular, and simple letters—a font chosen randomly by a printer.
It follows that soon after, in 1964, Walmart unveiled a new logo. For the 1964 logo, the company selected the “Frontier Font Logo,” a departure from the previous simple logo.
The Frontier Font Logo may have inspired thoughts of the Wild Wild West, but it remained the company’s logo until 1981.
In 1918, Walmart went back to its roots with a simpler design in brown. So In 1992, the company replaced the dash in between “Wal” and “Mart” with a star and changed the font to a dark blue from the brown.
In 2008, Walmart introduced the now iconic logo which eliminates the break in the company’s name and incorporates a yellow “Spark” for a much-needed splash of color and design.
First introduced in 1907, the Kodak logo claims to be the first integration of a company name into a symbol. The logo which features a red and yellow color scheme and logotype was used by the company until a rebranding in 1987.
The legendary Nike started out as an importing company Blue Ribbon Sports. In 1971, the brand decided to expand into sports shoe production thus establishing the Nike brand as we know it today. It’s curious to know that the Nike founder Philip Knight originally found the now famous “swoosh” symbol trivial, saying that he wasn’t a big fan of the design. Can you believe it? Neither can we!
So in the list of brand logos here another one,As the second largest hamburger fast food chain in the world, the Burger King logo has developed a recognizability second only to that of the McDonald’s “Golden Arch.”
Starting with a simple logotype of “Burger King” in 1954, the company introduced the complex logo of the Burger King character sitting atop a burger the following year.
The character of the King remains in use to this day in the brand’s advertising, though the logo faced a monumental evolution in 1969 with the introduction of the “Bun Halves” design.
Now instantly recognizable, the Bun Halves design of 1969 remains a key element in the Burger King brand image.
Going through two updates in the 1990s, the “Bun Halves” logo of 1998 incorporated an encompassing blue ring and added dimensionality to the one still used by the brand today.
Did you know that Ford Motor was the third automotive company founded by the legendary Henry Ford? His first business went bust. As for his second company (which later became known as Cadillac), Ford left it on his own will.
The original emblem for Ford Motor was an overly decorated round icon that featured the company name and location. In 1927, with the launch of a new Ford Model А, the brand decided to refresh its corporate identity.
Now it’s represented by a blue ellipsis-shaped logo that has become synonymous with good taste and style.
Simple and strong the National Geographic logo is the company name next to a yellow rectangle that represents a door opening to a sea of knowledge. The door is yellow to depict the Sun that is light and knowledge.
The first 3M logo was introduced in 1906, and it featured a black diamond shape inside two rings. The outer band read “Minnesota Mining and MFG Co.” while the black diamond shape had “3M co” written diagonally and horizontally.
The next evolution of the 3M logo occurred in 1950 when it was reduced to a logotype of “3M Company.” The 1950 design kept the black-on-white design and the circular outline around the brand name, but this logo was much more distinctive and pushed the 3M brand name as the focus.
In 1961, 3M hired Gerald Stahl Associates to modernize their logo. The lettering became more angular, a common approach to modernization, but the company moved away from the black to a light blue.
The brand name stayed distinctive, but the design was updated. In 1978, 3M introduced the red bold logo which remains in use to this day. “Company” was removed, and only “3M” remained to represent the brand.
Developed by Siegel & Gale, the 1978 design is the most distinctive, with no elements distracting from the brand which plays a part in the iconic nature of the logo.
In 1971, looking for inspiration for their brand identity, the Starbucks founders discovered a wooden engraving dating back to the 14th century. The engraving showed a beautiful siren (mermaid) with two tails.
That image was destined to become one of the highlights of the modern graphic design. Using the find as a prototype, Terry Heckler designed an emblem with a naked mermaid wearing a crown.
(It’s curious to note that back then the coffee company was known as Starbucks Coffee, Tea, and Spices.) Later on, Heckler added a few refining touches to his artwork.
FedEx is probably the best example of subliminal advertising among the brand logos here. If you look closely at the white space between the E and the X you can see an arrow. It’s a subliminal message conveying speedy service.
So in the list of brand logos here another one, The VISA logo was created in the same year the company was founded. the original emblem, the brand name was arranged in two lines, with two upper letters painted blue and two lower ones painted yellow.
In 2006, the company switched to a more noticeable and recognizable font. 2014, yellow was removed from emblem, leaving the logotype monochromatic.
Today, you can see the new icon on all VISA-related marketing and advertising materials, and we think it looks sharp!
We bet that only hardcode Canon fans know that the original Canon logo featured Kwannon, the goddess of mercy that revered by the Buddhists. (By the way, in its early days, the Canon brand was known as Seiki Kogaku Kenyudho.) Furthermore, the goddess lent its name to Canon’s first camera.
Following a tremendous success in 1935, the Japanese imaging company scaled up its production and revamped its brand identity. As a result, in 1956 the public saw the renowned red brand logos that we all know and love.
The initial Dunkin’ Donuts logo was a script version of the company name, which held until 1955 when the doughnut man became a figure with a doughnut for a head holding a slice of pizza and wearing a coffee cup with the company name written on it.
A new logo was introduced in 1960, featuring a text donut being dunked into a coffee cup, and one year later the coffee cup was removed and a circular text logo was implemented. From 1970-1976, Dunkin’ combined the older coffee cup text logo and a simple text logo.
In 1976, the modern-looking logo was created and has been used ever since, with slight color improvements over the years.
For its first logo used till 1932, Audi drew inspiration from the sinuous, elegant Art Nouveau shapes. In 1932, to cut growing expenses amidst the economic crisis, Audi merged with other three automotive manufacturers, DKW, Horch, and Wanderer.
Such a major structural change led to a new logo design with the four overlapping circles we all know. The circles stood for the four united companies that now were a part of Auto Union AG.
In 1965, the enterprise changed its name to Audi and was then acquired by Volkswagen Group. In 2009, to celebrate its 100th anniversary, Audi overhauled its famous logo making it more even more refined and beautiful. We totally love it!
The Hewlett-Packard logo was born in 1939 and remains virtually unchanged to this day. There was talk in 2011 of simplifying and modernizing the logo with angular lines placed at angles mirroring the “h” and “p,” but nothing came of it.
So, to this day, Hewlett-Packard uses the rounded logotype of “h” and “p,” but maybe “if it ain’t broke don’t fix it;” there is a reason the logo became so iconic to begin with.
The 1932 logo was introduced simply as a logotype of “LEGO.” In 1946, the company paid homage to its hometown of Billund, Denmark, which also employed a simple logotype.
In 1936, LEGO added color to its logo, representing the company’s name and looking almost like one of their boxed toys. In 1950, LEGO turned to a simpler logo, which integrated the company’s name within a circle and featured “Billund Danmark” in an outer ring.
Three years later, in 1953, LEGO unveiled the white bubble lettered logo which has become iconic of the brand and remained in use by the company since 1953. In 1959, the word “System” was added below the brand name in yellow logotype, while “LEGO” recieved a bolder black outline to draw attention.
The National Broadcasting Company (NBC)
So in the list of brand logos here another last one, At the company’s founding, the logo was a blue rectangle with a broadcasting microphone over America and NBC above it in bold letters.
logo was simplified to black and white in 1930, removing the color as well as the image of the microphone over America.
In 1942, the logo became more stylized, with an NBC-labeled microphone amidst red colored sound waves.
For three years, from 1953 to 1956, a xylophone and mallet with the letters NBC became the logo until the infamous peacock was introduced.
The “NBC snake,” a brown box with a styled “NBC,” was the logo for 16 years. A new logo with an abstract capital “N” letter appeared in 1976 and was estimated to cost between $750,000 and $1 million but only lasted four years.
In 1979, the peacock made its return as the logo, with a contemporary spin that inspired a new take on the design by Chermayeff & Geismar.
The final logo we see today is widely known as the NBC peacock; the company name is no longer necessary.
So Here the Top company Brand logos what do think? If you want to add any other logo to this list, So please feel free comment in the below section. So that’s it for brand logos article.